The cause of obesity can be found in an obese society Essay

The cause of obesity can be found in an obese society - Essay Example This essay "The cause of obesity can be found in an obese society" outlines the connection between society and the level of obesity. The general belief is that obesity’s primary causes is simple gluttony, promoted by consumer access to high-fat, palatable food products which incentivises choosing extreme consumption levels (Drewnowski and Spector 2004). However, there is evidence that obesity is caused by poor human nutrition factors as well as socio-psychological factors within a society. For the most part, obesity can be attributed to societal factors within an obese society and those who argue that genetic factors happen to be a contributor, which are beyond the control of the average consumer, maintain little justification due to the rarity of hereditary conditions underpinning obesity development. It is the obese society, itself, which exacerbates this problem in developed societies and this research illustrates what justifies such an assertion. Poor nutrition largely underpins the prevalence of increasing obesity rates in developed countries. One study which examined 5,200 women in the United States found that women who sustained food insecure households as a result of being at the poverty line had higher rates of being obese than women with more stable incomes (Basiotis and Lino 2002). A more recent, longitudinal study found a substantial correlation between childhood obesity and levels and food insecurity resultant of poverty conditions in the household (Eisenmann, et al. 2011).

Paradise Now and Then Essay Example for Free

Paradise Now and Then Essay Understanding who the characters were and the reasoning for their actions was missing. Learning on how and why they started fighting was a challenge faced while watching this film. The lack of seeing relationships form and how the fighting started was a major difference compared to Paradise Now and then. During this ninety-minute production it was very clear on the relationships the characters held with one another. The roles each character played were easily connected back to the plot and helped unfold later scenes because of the apparent character attitude due to the time span of the film. The tactical plans behind the film’s attacks are showcased in very different ways. In The Battle of Algiers that attacks don’t show any planning before the actual attacks. The attacks on the street all just occur without planning. The attack upon the Palestinians is all of a car ride over to their community and a bomb explodes the building. The third attack from the Palestinians is all of three women changing their appearance to cross the border and the man creating the bomb. All that is left is the execution. Within Paradise Now and then the planning initially started nearly ten minutes into the film and wasn’t executed until eighty minutes later at the end. Since this plot takes so long to actually play out, it shows the emotions of the characters as to how they feel about their assignment. This also helps grasp an emotional level with Said and Khaled. Watching them go through the process and make decisions contributes to understanding of their different personalities. The Battle of Algiers, is a continuous strike to one side, then a counterattack from the other side. An in depth reason as to how the battle was started, the tactics behind the different attacks, and why specific person(s) were responsible for performing the attack was unclear because of the short time span. The music in The Battle of Algiers helped lead the viewer to certain feelings in various scenes. During the first attack scene from the Palestinians the music was dark and evil. This music type didn’t support the attacks of the Palestinians and seemed to take the other side. But when the Palestinians were attacked, the music was sad and remorseful suggesting feeling bad for the victims and their loss. The same music type took place while the French colonists bombed the Palestinian building. The music was dark and evil but when the French were bombed, the music was depressing and gloomy. Within the twenty-six minutes the film never chose protagonists and antagonists. The setting of the films played a big role on what the sides were actually fighting for. In the beginning of Paradise Now and then, while Said and Khaled are smoking they are sitting upon a hill. The camera is set from behind them looking down over their town suggestion they have power and control. This is showing whom they would be fighting for and the mass number of people who would be affected. Said crosses the border and walks along a highway of huge open land. Also Said and Khaled walk downtown together through towering buildings. The two scenes suggest the size of the opponent. In The Battle of Algiers, all of the scenes occur in the small streets of France and it appears as if the battle is being fought within one community. The camera is taking the view of a character on the street during the battles suggestion that neither side has power over the other. While one story crosses the street to fight for their people, the other crosses the border. Film making decisions can very easily pull in a viewer to the themes and motives of a plot. In The Battle of Algiers, the viewer does not get pulled into the battle. The film lacks the interest of one side over another and without this choosing of a protagonist verse an antagonist, the viewer cannot feel emotionally tied into the battle. Also without being introduced to any characters, the viewer in unclear to who is really being put at risk with each attack, who is gaining or losing what from the attacks, and what is actually being gained or lost. The only influence on the attacks that the viewer is aware of is that one side attacked another, so they must strike back. The filmmaking decisions do not shape the viewers attitude toward any character in this film. In Paradise Now and then, the viewer follows Said and Khaled through their journey to supposedly the end of their lives. The viewer is able to feel why the characters choose to go along with their mission, what is at stake if the mission is attempted, and what will be gained and lost if the mission is successful. Religion is a big factor that influences Said and Khaled to become suicide bombers. Khaled asks, â€Å"What happens after death? † He gets an answer of â€Å"Two angels will pick you up. † This is very satisfying for Khaled and Said to hear. Remarks are often made throughout the film regarding God. That they are doing their people and God a favor. Also â€Å"We do what we have to, God decides the rest. † At first they know what they will do will affect their people and help solve this fight, but then when Khaled talks to Suha, she talks him out of the bombing telling him that maybe if they don’t strike back that Israel will back off. The viewer is drawn to the fact that Khaled and Said are not fighting for violence or to kill, they are fighting for their people and God. The camera work while Said is talking about his father helps the viewer feel sympathetic for his loss of his father. The camera slowly zooms in on Said as he describes his father and this captures the viewer’s attention and pulls the viewer in as if Said is talking directly to the viewer. The viewer is also influenced to want Said and Suha together. Suha is only around when she is with Said. After the first scene Khaled tells Said that he thinks Suha likes him. After that the viewer is drawn to believe there is a connection between the two. This affects the later scene when Suha tries to influence Said not to fight because now the viewer is torn between having Said sacrifice himself for his people and God, or wanting Suha and Said to be together. Suha’s last appearance is while she is siting down at her table gazing at a picture of Said. The films do not showcase the political issues at stake in the historical situations. In the stories, all that is at stake within the plots are peoples’ lives. Whether it is a shooting on the street or a suicide bombing across the boarder, which kills the bomber and the victim. No other issue takes a bigger role in these two plots that the loss of peoples’ lives. It does seem correct as Suha said; if the opposing side doesn’t have a reason to strike back, the fighting will stop. The two films are stories of bombings between two different sides but are introduced through different means of filmmaking decisions. These different tactics shape the viewer’ attitude towards the bombing itself and the characters within the plot. In The Battle of Algiers, the viewer is influenced to oppose fighting due to one strategy, which is music choice. In Paradise Now and then, the viewer is influenced by the will to fight, which is an example of setting. Both films are stories about bombing but draw the audience into the plot with different tactics and strategies.

Functional areas of Cadburys and Sainsburys Marketing :: Marketing, Business, Customer Service

Functional areas of Cadburys and Sainsbury's Marketing Cadburys marketing is very important to them, for example; every now and then, they send a sales assistant round the stores to make sure that the store has a big clump of the world famous purple â€Å"home colours† so that the Cadburys chocolate is well sold. Cadburys have released 3 posters this summer on the new range of bars of dairy milk. In 2003 they have released 5 successful posters which raised their profit margin. Over the years the way Cadburys and advertise their products has seen many changes. They're very important to Cadburys because they affect the way you think about Cadbury and their products. Cadburys look at information that has already been collected and recorded. This is known as secondary data. Cadbury also have a big website pictured below in which people can be informed of the business. Sainsbury's Marketing includes their online shopping website above and posters around the shopping malls, Sainsbury's also have a television contract with Jamie Oliver with the slogan ‘Making life taste better’. Customer services Customer service is the part of Cadburys that tries to make sure customers are satisfied with the good or service they are buying. Without customers Cadburys couldn’t survive. Cadburys treat their customers is very important. Customer services can be: Pre-sales services – services for customers before customers have made a purchase; After sales Services – services which are available to customers after they have made a purchase. Staff working in customer services deal with matters such as making sure that products are delivered on time, providing help if the

Literature Review Celebrity Chef Essay

This review should bring all relevant facts about the subject and facilitate practitioners and highlight areas for further research. In short celebrity endorsement is about endorsing products with the help from a celebrity. Consumer association towards a celebrity endorsed produced increases their purchase intention as many see the celebrity as a role model. However, it is important that the consumer can identify with the celebrity and that the celebrity? s image fits with the produced he or she endorses, only then will celebrity backing be an effective advertising strategy. . 2. Background and Definition Nowadays, celebrities are used in advertising in almost every context. Athletes such as Michael Ballack (Adidas) or Tiger Woods (Rolex) or models such as Cindy Crawford (Omega) or Heidi Klum (Katjes) endorse several products. These celebrities act as a spokesperson in order to advertise and promote products (Kambitsis et al. , 2002). Celebrities can create more positive responses to wards advertising and greater purchase intentions than non-celebrity endorsers (Byrne et al. , 2003). Using celebrity as an endorser for a given product can either be positive or negative for a company/brand. A campaign that turned out successfully was the campaign with Jamie Oliver as an endorser for the supermarket chain J. Sainsbury. The successful format of the TV production â€Å"The naked chef† provided an ideal platform to use for the advertising campaign within a context relevant for J. Sainsbury? s desire (Byrne, 2003). An example of a campaign that did not turn out successful was when J. Sainsbury used the actor John Cleese in the â€Å"value to shout about† campaign in 1998. Employees and customers alike felt that Cleese was not the right personality to personify the supermarket’s quality image (Whitehead, 2003). In the literature there are two different definitions of celebrity endorsers used. The definitions used are: â€Å"A celebrity endorser is an individual who is known to the public (actor, sports figure, entertainer, etc. ) for his or her achievements in areas other than that of the product class endorsed†. (Friedman, 1979, p. 63) â€Å"Any individual who enjoys public recognition and who uses the recognition on behalf of a consumer good by appearing with it in an advertisement†. McCracken, 1989, p. 310) In other words these definitions says that an individual who is known to the public in different ways. The individual is famous and utilizes his or her publicity to advertise a product that does not have anything to do with the individual fame. I consider McCracken? s definition as the most informative one as it is short and concise. The definition gives a clear view of what a celebrity endorser is. Previous studies have been done on consumers? response to celebrity endorsement in advertising. Results of these studies show that celebrities make advertising believable and enhance message recall. Furthermore, when celebrities are recognized with brand names, it creates a positive attitude toward the brand and a distinct personality for the endorsed brand. In the following chapter the method used for this review will be introduced. The chapter will start with how a literature review is defined, followed by the literature search, method problems and quality standards. 2. 1. Definition of literature review Conducting a literature review is about understanding a topic that has already been addressed, how it has been researched by other authors, and what the key issues are (Hart, 1998). According to the author Chris Hart (1998) the definition of a literature review is the selection of available documents; both published and unpublished (in my review I will only study published academic documents), on the topic, which contains information, ideas, data and evidence written from a particular standpoint. 2. 2. Literature search, methodology used When searching for articles I used the databases Emerald, Ebsco and ProQuest. These databases were used because of the highest ranked journals in the field of marketing were listed there. I used the article Journal quality list (2008) issued by Harzading. com, research in international and cross-cultural management. High ranked journals increase the validity of the thesis, as validity is defined as â€Å"The ability of a scale or measuring instruments to measure what is intended to be measured†(Zinkmund, 2000). I also tried to find books relevant to the topic by using the library here at Les Roches International School of Hotel management as well as the library database google. scholar. . 3. Description of sub-topics Purchase intentions: Describes what impact the celebrity endorser has on the consumers purchase intentions. A consumer is more likely to purchase complex or expensive products which are endorsed by celebrities rather than by non-celebrities. Daneshvary and Schwer (2000) point purchase intention as an environment of associations between endo rsement and consumer, depending if the consumer can identify with that association and purpose. Consumers? association to celebrity endorsement/endorser: How consumers associate/have a connection towards the celebrity endorsement/endorser. If a company want a consumer to associate to an endorsed product it is important to choose an endorser who uses the product and where that use is a reflection of professional expertise (Daneshvary and Schwer, 2000). A formula 1 driver endorsing helmets is good, while a tennis player endorsing car polish is less good (ibid). Consumers? attitudes towards the endorser: The consumers? often have a positive attitude towards the product and the celebrity, despite the fact, that it is well known, that the endorser earned a lot when promoting the product (Cronley et al. 1999). Effectiveness of celebrity endorsement/endorsers: How effective is the usage of celebrity endorsement. It is, most likely, more effective to use celebrity endorsement constantly to increase the strength of the link between the celebrity and the endorsed brand. It is also more effective to use a celebrity who is not associated with another product (Till, 1998). Positive/negative effects of celebrity endorsement: the usa ge of celebrity endorsement can be both positive and /or negative, which can influence the company / brand in the end. For example, using celebrities can be very costly; also, celebrities might switch to a competitor, which would then increase the risk of a negative impact (Agrawal and Kamakura, 1995). However, in can be said that celebrities in advertising are widely spread and persistent and the marketing executives continue to utilize celebrity endorsement as an advertising strategy (ibid). Profitability of celebrity endorsement: The use of celebrity endorsement will hopefully lead to increased profitability. A study indicates that there is a positive impact of celebrity endorsement on the expected future profits, which recommends marketing managers to use celebrity endorsers in their advertising campaigns (Agrawal and Kamakura, 1995). Friedman/Friedman (1979)Does effectiveness of celebrity endorsement depend on the product? Interviews with 360 house wives Celebrity endorsements are not effective for all products Till (1998)What are the effects of celebrities endorsing more than 1 product? Case study with 99 students, who were shown different advertisings using the same celebrity endorserThe use of the same celebrity endorser to advertise for various products has got a negative impact on the efficiency of the ad, the product and the endorser. Atkin / Block (1983)Is celebrity endorsement effective in advertising and how does it influence customer purchase intentionsExperiment with 196 test persons, where each participant was shown 3 versions of an ad. Each version featuring a celebrity endorser and a non-celebrity. Advertising using celebrity endorsement is under special conditions more effective than using non-celebrities. Choi et al. (2005)How can celebrities be used successfully in advertising? How effective is the recall-value and the emotional response to celebrity advertising? Experiment with different groups of test persons. Advertising with celebrities is more effective than using non-celebrities under special conditions. Sanbonmatsu / Kardes (1988)How does the credibility of a celebrity affect the consumer purchasing intention? Interviews with 542 persons. Consumer purchasing intentions are more effected using celebrities than using non-celebrities. Tripp et al. (1994) How do consumers judge the celebrity endorsement, the ad and the brand, if the celebrity endorses various products? What are the effects on purchasing behaviour? First Study: interviews with 461 students. Second Study: Interview with 10 test persons. Simultaneous advertising trough the same celebrity has a negative effect on the ad, the product and the celebrity. Agrawal/Kamakura (1996)Which economical effects on advertising are there when using celebrities? Event-Study in regards to the effects on share prices trough the announcement of celebrity endorsementCelebrity endorsement can have a positive and a negative effect on share prices. Agrawal/Kamakura (1995)Can a single celebrity have a positive effect on the company? s value? Analysis of the share price of a company after announcing a celebrity endorserCelebrity endorsement can have a positive and a negative effect on share prices. Charbonneau / Garland (2005)How does a company find the right celebrity endorser for its products? Which criteria should be considered? Questionnaires: 414 marketing managers at 148 advertising companies.

D. H. Lawrence “Piano” analysis Essay

The passing of time in a person’s life is filled with many different stages. The poem â€Å"Piano† by D.H. Lawrence is a complicated example of how a poet might think. The speaker in â€Å"Piano† is proud to be a full grown man, yet he loves remembering his happy childhood; his nostalgic attitude causes him to feel guilty as if he had betrayed his present state of being. Through effective imagery, Lawrence is able (to describe an image) to help the reader understand the speaker’s nostalgic attitude. The diction and tone used in this poem reveal the speaker’s struggle as his feelings mix between his desire to be a man and his desire to return to his childhood. The rhyme and structure of the poem keep the reader in tune with the flow of the poem. In this poem a man struggles to remain a man while fighting off his memories of the past, which he feels would be uncharacteristic of his present maturity. The imagery in this poem helps to describe a picture in the reader’s mind so that the reader can sympathize with the speaker during his journeys into the past. In the first stanza, in the first line, the first image is of a woman. In the fourth line the reader learns that this woman is the speaker’s mother. The third line shows an image of a â€Å"child sitting under the piano . . . pressing the small, poised feet of a mother who smiles.† This image gives the reader an image, perhaps of a parlor room, of a child about three or four years of age enjoying the music produced by his mother. The love of the mother shines through her smile as she reciprocates to the child’s gentle touch. Later, in the second stanza, the contrasting image of a cold, snowy night in the winter and the cozy parlor causes the â€Å"hymns† to seem doubly warm. This represents the traditional image of a grand family sitting around a warm, crackling fire; they sing carols together and just enjoy each other’s company. The piano in the first and second stanza is described as â€Å"tingling strings† and â€Å"tinkling piano† respectively. These light sounds help support the warm cheery atmosphere during that time. These memories are what cause the grown man to be nostalgic for his past. The diction and tone of the poem also show the author’s mixed feelings in the poem. The poem begins with the line, â€Å"softly in the dusk† to open the poem with a light, airy image. â€Å"Vista of years,† are words used to show his  nostalgia as he walks down memory lane. He remembers the â€Å"boom† of the piano, which would seem loud to a child who is four-years-old. In the second stanza, he is a little more negative about his memories. The song he is listening to â€Å"betrays me back.† He feels that these memories should not be felt with such emotion because they cause him to â€Å"weep† as he reluctantly returns to his past. The last line of the poem is also negative as the speaker breaks down and goes â€Å"down the flood of remembrance.† He again flows down the flood reluctantly into the past. The tone is quite the same, supporting the diction that the author remembers a happy past, but is reluctant in continuing to do so. H e is happy to remember his past, but he feels his â€Å"manhood is cast down.† This poem’s structure and rhyme help bring an organization to the way the speaker shares his mixed feelings. The lines are coupled so that every two lines rhyme. The poem is structured so that in each of the three stanza the author describes an image of the present in the first two lines, and then the last two lines are spent describing his comfortable past. The second line of each stanza speaks of the vehicle that sends him back to the past while the third line of each stanza shows his increasing distress. In the first stanza it’s the singing woman that takes him â€Å"down the vista of years.† Next, the song takes him to â€Å"the old Sunday evenings at home.† Finally, the â€Å"great black piano† reminds him of the past. The continuing conflict of the speaker’s emotions is described as he enjoys his memories, yet he despises his continuing nostalgia. The author uses diction and tone in this poem to reveal the speaker’s struggle as his feelings mix between his desire to be a man and his desire to return to his childhood, and rhyme and structure to keep the reader in tune with the flow of the poem. Lawrence names the poem â€Å"Piano† and thus one is poised to assume the piano is the key element of this poem; however, this is an example of a poet’s encouraging the reader to search for a deeper meaning.

Women and Political Life

Women and Political Life Introduction Historically, women have been on the wrong side with fewer political and legal rights as compared to men. Even in career opportunities, women have failed to secure high positions due to male dominance.Advertising We will write a custom research paper sample on Women and Political Life specifically for you for only $16.05 $11/page Learn More It is as if these women still live in the colonial world. However, as compared to the colonial woman, today’s woman has achieved significantly rights that they never had or participated. Traditionally, the society viewed women as people with low intellectual power and weak to perform muscular tasks. They therefore subjected them to motherhood and wifehood. Nonetheless, the dawn of the 20th century saw women assume some roles that men described superior to women. In fact, during the colonial times, women could note even vote to elect a leader. Voting was a prerogative of men. Some nations prohibited wom en from schooling and instead, assigned them household cores. Since the dawn of the 20th century, women in some nations gained their right to vote, started attending schools and colleges to get education and some even acquired big jobs including political seats. This did not happen just by chance. Women had to fight in order to gain such rights. It was not easy to change a society deeply rooted in traditionalism and traditions that segregated women to accept ‘feminization’. In order to gain political and legal rights, women had to convince the society to reevaluate its traditional views on women. The current society not only views women as a creative foundation of human life, but also, equal with men. In the past, the society considered women intellectually inferior compared to male. In addition, the society that mainly constituted male dominance considered women as the spring of evil and enticement. For instance, in the ancient Greek mythology, a female by the name Pan dora, opened the forbidden box and from there came despondency and plagues that continues to invade human beings even up to today. On the other hand, in the Roman world, the society enacted laws that portrayed men as children, perpetually lesser to men. Surprisingly, even the then theological teachings condemned women as a spring of all evil and wickedness (DinKin, 1995, pp. 1-12). For example, St. Jerome who served Christian Church as a Father in the fourth century wrote that women were like the gateway of the fiend, the conduit of impiety, serpent’s sting, and overall, a dangerous object. Other theologians also had their own way of describing women. Thomas Aquinas in one of his theological sermons said that God created women to act as assistants to men, and that their main role was to conceive.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More He went further to say that if me n needed assistance, only other men will assist them. In Asia and particularly in the Middle East, the society was fair towards women. In countries like India, women had the right to own property and exercise other freedoms. However, after 500 BC, Hinduism evolved and set out new dimensions regarding women. According to Hinduism, women had to respect men and always be obedient towards men. In addition, the religion prohibited women from walking in front of men. Moreover, the religion disallowed women from owning property and prohibited widows from remarrying. In general, the society valued a male child more than a female child. The paper examines the roles of women during colonial times. Further, the paper will examine how the roles of a colonial woman have changed to fit the modern environment. In the past, women participated in roles different from the contemporary. The paper will analyze the past and present roles of women and as to whether these roles befit women. Even with the changed roles, women still face enormous challenges. Yes, it is true there are opportunities for women all over the world, but the society continues to delegate minor responsibilities to women. History has shown that if societies grant women personal and intellectual freedoms, women can achieve great things. For example, history portrays women as hardworking when it comes to political and legal matters aimed at changing the society that all of us live in. in the Middle Ages, women who participated in church activities as nuns, performed imperative roles that later shaped religion in Europe. The aristocratic women performed vital societal roles emanating from the reputation and authority they had. From one era to another, women rulers influenced generations towards achieving success. For example, women rulers like Queen Elizabeth who ruled England in the 16th century remains an icon even up to today. On the other hand, the political lives of Catherine the Great of Russia and Victoria of England remain great inspiration to women around the world who aspire to be political leaders (Elaine, 2005, pp. 13-41). Role of Colonial Women in Political Life During the colonial period, women had few roles to participate. This is because the society did not value women much and instead, it delegated household responsibilities to women. These and many other legal injunctions ensured women never participated politics and other public sphere cores. However, during American Revolution, perceptions about women started changing slowly. Women had to fight to have a say in political life and other freedoms. In United States, men dominated the public space of both politics and occupation. Thus, women had to fight in order to join their male counterparts in political life. They instigated liberation fronts to demand the denied freedoms. Little they know that the struggle had to take more time than expected. Nevertheless, they never got discouraged easily but instead, increased their d etermination and strength to achieve the denied freedoms.Advertising We will write a custom research paper sample on Women and Political Life specifically for you for only $16.05 $11/page Learn More Although they did not achieve all of their rights, women assumed new responsibility termed â€Å"Republican Motherhood† that improved their accessibility towards educational prospects and gave them a chance to take part in public roles. Ironically, women did not achieve full lawful egalitarianism and voting citizenship (Compton New Media Incorporation, 1995, p.1). In America, there were three types of women with different roles. These included African, Native Indians and Europeans. These women had specific roles that they performed within their societies. In most cases, these roles were traditional in nature. For example, preparing meals was the role of women. Women also wove clothes, took care of children and taught them how to be good citizens. When col onial masters entered America, they got appalled with the way women performed these household chores. They especially goy mesmerized with the manner in which women stayed around homesteads raising children, doing artistry works, cultivating farms. Men engaged themselves in hunting, building houses and doing fishing. Consequently, the colonies established commercial companies and employed men to work for them. However, with time, the colonial masters wanted to instigate permanency in their mining and tobacco firms. Therefore, they decided to employ women. The roles of women did not change because they got involved in farming for the colonial masters. Life was not easy for them in colonial farms. In fact, some of them even died of diseases, while the few who survived got married to rich men (Brown, 1996, pp.70-82). Women never participated in politics but helped men in making political rights. The fact that women never voted is a surety that women were mere creatures in political deci sion-making. In fact, the society required women to get married before they reach 25. Any woman who was not married above this age became a social misfit. Surprisingly, as soon as they got married, the laws considered them dead. It is this particular law that prohibited them from participating in politics and instead delegated them household chores. Moreover, women had no control over family earnings, land or property acquisition and never appeared in legal courts to give evidence. These curtailments became obstacles for women to participate in politics. Thus, their political life was doomed and reduced to hearsay rather than actively participating in it (Kamensky, 1995, p. 41-43). Changed Roles Women have fought tirelessly to gain political status. For example, since 1920, American women participate in election through voting. Nevertheless, they still have long way to go as their political roles are quite minimal.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, up to today, no woman has served United States presidency. In United States, women serve in senate and governor posts. Until recently, Hillary Clinton, the wife of former President Bill Clinton, served as the senator of New York. She is currently the chief diplomat of United States serving as the Secretary of State in Obama Administration. In Africa, the president of Liberia is a woman while is Asia, the sitting president of Philippine is a woman. Today, most nations allow women to elect their leaders and women have the right to vie to vie for political seats. Thus, the contemporary woman has the role of electing leaders she wishes. Major constitutional amendments all over the world have awarded women parliamentary seats and in some governments, women get automatic percentage of seats to serve either in the public service or in politics. Today, women have the right to own and inherit property (Eileen, 2009, pp. 8-43). Historical versus Contemporary Roles of Women The hi storical women engaged themselves in household chores leaving prestigious roles to men. This is because the society considered women inferior to men in all spheres of life. For instance, in past, women could not participate in politics, practice medicine, preach or become lawyers leave alone appearing in court to give evidence. However, with long struggles coupled with civilization, women now enjoy varied positions in politics, medicine, teaching, writing, teaching and many more. It is important to note that the political gear termed â€Å"feminization† contributed greatly during the women movement in America and Europe. They instigated reforms that saw men change their attitudes towards women. In the colonial era, the societies disallowed women from schooling. As a result, many women did not know how to read and write. At a snail’s pace, major political reforms in many countries for example, United States saw acceptance of girl child education. In 18th century, women could acquire professional education but limited to medicine. The few medical schools present trained women on obstetrics only. However, a century later, women started training in other medical field like nursing. Research done in 1890 showed that about five percent of doctors in United States were women ninety years later, the percentage increased to 17 percent. (Compton New Media Incorporation, 1995, p.1) In the past, women could not even give evidence in court. However, this has changed where women can now take law as a profession, previously regarded as a man’s job. Statistics reveal that by 1989, there were as many as 22 percent women lawyers and judges. In addition, women serve in other professions like engineering previously dominated by men. However, there is still a challenge as women regard themselves inferior to men. That has seen many women take simple careers like teaching art subjects leaving science and engineering fields to men. Research shows that there are m any women working as elementary school teachers than other levels of learning like high schools, colleges and universities. The few who teach colleges and universities handle disciplines like home economics, sociology, art subjects and nursing. In other positions of work, women serve as less involving positions like secretarial, bookkeeping, typing and other service jobs that do not require much energy. During the Second World War, women had the opportunity to serve in the Army just like their male counterparts but as secretaries, nurses and typists. However, they contributed significantly in the war through resisting underground movements. In other countries like Israel, women are almost equal with men where both male and female recruited in the force participate in full combat training. Thus, it is clear women can perform chores initially preserved for men. Unlike in the past where women only performed household chores and farming, the contemporary woman can do diverse jobs includ ing working as a civil servant or serving people in politically. In United States alone, women constitute about 45 percent of working Americans. Unlike in the past, women are now assuming managerial positions ranging from managers to head of private and government institutions. The Equal Pay Act of 1963 saw women start earning the same salary like their male counterparts. Thus, women are now in a position to own property. With money, women can engage in active politics and compete with their male counterparts for political seats. Despite these major changes, the contemporary woman still participates in historical roles performed previously by the colonial women. For example, the contemporary society still believes that women should perform household tasks like washing, cleaning and cooking. It is quite hard to find a man involving himself in any of these tasks. Research indicates that majority of women perform household cores in addition to raising children. Nevertheless, some men a re now involving themselves in these activities especially in homes where both the husband and wife work as employees. Challenges facing women Poverty Poverty remains an issue affecting most households. In most cases, women from poor backgrounds lead a poor political life. Many of them do not participate in choosing their leaders. Poverty-stricken women are prone to human rights violation. Many of them do not have accessibility to basic needs and clean water. These are many other inadequacies violate women’s human rights. In some countries, women fail to secure employment due to sex discrimination. They end up leading a poor life. In some situations, women receive less pay as compared to men. Traditional practices that prevent women from inheriting property and land remain a major challenge to women ailing from uncivilized communities. If the society denies women right to education, those women will remain ignorant and live a wretched life. Institutions and Electoral Laws In many countries, institutional and electoral laws prevent men from participating fully in the political arena. These laws contain some element of exclusion that locks out women from exploiting their political ambitions. For example, in Europe, the uninominal voting system has prevented women from acquiring political seats as many view it as an acme of individualizing the process of competition. The system supports famous women who might be holding other constitutional offices hence making them double office holders. Such scenario becomes detrimental to the ordinary women, as it tends to maintain the political class through feminization. This feminization enters government level and showers it with oligarchic manners to continue developing self-replicating elites (Council of Europe, 2003, pp. 23-26). Opportunities for women Gender Equality Once imposed, gender equality will earmark a new era in the political lives of women, as they will favorably compete with their male counterparts m inus favoritism. For a long period, politics has been the preserve of men. However, women can use their numbers and trespass this perception. Gender equality break fundamentalism of any kind, discard male superiority and promote competition. In addition, countries that have successfully imposed gender equality have empowered women and instilled gender hierarchy in their system of governance. Parity Democracy This great opportunity will make women shine politically if fully adopted. Under parity democracy, both women and men represent a certain institution. Some researchers call it a mechanism of rethinking democracy even as people continue to deliberate on it. Parity democracy leads to social partnership between male and female hence forming a social contrast. Where there is democracy, women do not exist on paper, but they actively participate in politics to promote democratic edifice (Council of Europe, 2003, p. 23). Reference List Brown, M. (1996). Good Wives, Nasty Wenches Anxio us Patriarchs.   The University of North Carolina Press. Compton New Media Incorporation. (1995). Women’s History in America. Retrieved from wic.org/misc/history.htm Council of Europe. (2003).The Participation of Young Women in Political Life. Strasbourg: European Youth Centre. DinKin, R. (1995). Before Equal Suffrage: Women in Partisan Politics from Colonial  Times to 1920. Westport: Greenwood Press. Eileen, M. (2009). The Motherless State: Womens Political Leadership and American  Democracy. University of Chicago Press Elaine, C. (2005). Elite Women in English Political Life c.1754-1790. Oxford University Press. Kamensky, J. (1995).  The Colonial Mosaic 1600-1760.   Oxford: Oxford University Press.

Learning Antiracism

Louise Derman-Sparks and Carol Brunson Phillips’ Teaching/Learning Antiracism offers a curious glimpse into a course aimed at fighting racism. The co-authors provide the reader with an approach to combating racism in the classroom with theoretical background as well as practical strategies for achieving this end. While I was initially confused about how this text might relate to a course on special education, it soon became clear that racism, like ADD and LD, imposes a severe limitation on the ability of many students to learn in a typical classroom. The text begins with a startling, yet quite appropriate, theoretical stance towards the problem of racism. Later, this theory is used to justify the pedagogical approach of these two teachers in their actual classroom. Much of the theory used in the beginning of this text is reminiscent of a classic text on racism called The Nature of Prejudice, written some fifty years ago. The authors clearly lay out some of the evidence indicating that we still live in a racist society. They also account for the rationalizations behind racism and the historical basis for many of the modern forms of racism that continue to persist. One of the statements that really struck me was in regard to the field of psychology and its response to this issue: while denial, delusions, projection, phobias, and distortion are all scientifically recognized psychological disorders – and all aspects of racism racist behavior is still not recognized as a mental illness. This text also makes it clear that the issue of racism is as damaging to the oppressed as it is to the oppressors. It is interesting to me that we have a number of clinically recognized â€Å"special needs† which demand accommodations of various kinds in the classroom. Each of these needs is to some extent recognized by the general public as legitimate, while at the same time is viewed with suspicion by others. For example, while it is... Learning Antiracism Free Essays on Teaching/Learning Antiracism Louise Derman-Sparks and Carol Brunson Phillips’ Teaching/Learning Antiracism offers a curious glimpse into a course aimed at fighting racism. The co-authors provide the reader with an approach to combating racism in the classroom with theoretical background as well as practical strategies for achieving this end. While I was initially confused about how this text might relate to a course on special education, it soon became clear that racism, like ADD and LD, imposes a severe limitation on the ability of many students to learn in a typical classroom. The text begins with a startling, yet quite appropriate, theoretical stance towards the problem of racism. Later, this theory is used to justify the pedagogical approach of these two teachers in their actual classroom. Much of the theory used in the beginning of this text is reminiscent of a classic text on racism called The Nature of Prejudice, written some fifty years ago. The authors clearly lay out some of the evidence indicating that we still live in a racist society. They also account for the rationalizations behind racism and the historical basis for many of the modern forms of racism that continue to persist. One of the statements that really struck me was in regard to the field of psychology and its response to this issue: while denial, delusions, projection, phobias, and distortion are all scientifically recognized psychological disorders – and all aspects of racism racist behavior is still not recognized as a mental illness. This text also makes it clear that the issue of racism is as damaging to the oppressed as it is to the oppressors. It is interesting to me that we have a number of clinically recognized â€Å"special needs† which demand accommodations of various kinds in the classroom. Each of these needs is to some extent recognized by the general public as legitimate, while at the same time is viewed with suspicion by others. For example, while it is...

An Example of a Hypothesis Test

An Example of a Hypothesis Test Mathematics and statistics are not for spectators. To truly understand what is going on, we should read through and work through several examples. If we know about the ideas behind hypothesis testing and see an overview of the method, then the next step is to see an example. The following shows a worked out example of a hypothesis test.   In looking at this example, we consider two different versions of the same problem. We examine both traditional methods of a test of significance and also the p-value method. A Statement of the Problem Suppose that a doctor claims that those who are 17 years old have an average body temperature that is higher than the commonly accepted average human temperature of 98.6 degrees Fahrenheit. A simple random statistical sample of 25 people, each of age 17, is selected. The average temperature of the sample is found to be 98.9 degrees.  Further, suppose that we know that the population standard deviation of everyone who is 17 years old is 0.6 degrees. The Null and Alternative Hypotheses The claim being investigated is that the average body temperature of everyone who is 17 years old is greater than 98.6 degrees This corresponds to the statement x 98.6. The negation of this is that the population average is not greater than 98.6 degrees. In other words, the average temperature is less than or equal to 98.6 degrees. In symbols, this is x ≠¤ 98.6. One of these statements must become the null hypothesis, and the other should be the alternative hypothesis. The null hypothesis contains equality. So for the above, the null hypothesis H0 : x 98.6. It is common practice to only state the null hypothesis in terms of an equals sign, and not a greater than or equal to or less than or equal to. The statement that does not contain equality is the alternative hypothesis, or H1 : x 98.6. One or Two Tails? The statement of our problem will determine which kind of test to use. If the alternative hypothesis contains a not equals to sign, then we have a two-tailed test. In the other two cases, when the alternative hypothesis contains a strict inequality, we use a one-tailed test. This is our situation, so we use a one-tailed test. Choice of a Significance Level Here we choose the value of alpha, our significance level. It is typical to let alpha be 0.05 or 0.01. For this example we will use a 5% level, meaning that alpha will be equal to 0.05. Choice of Test Statistic and Distribution Now we need to determine which distribution to use. The sample is from a population that is normally distributed as the bell curve, so we can use the standard normal distribution. A table of z-scores will be necessary. The test statistic is found by the formula for the mean of a sample, rather than the standard deviation we use the standard error of the sample mean. Here n25, which has a square root of 5, so the standard error is 0.6/5 0.12. Our test statistic is z (98.9-98.6)/.12 2.5 Accepting and Rejecting At a 5% significance level, the critical value for a one-tailed test is found from the table of z-scores to be 1.645. This is illustrated in the diagram above. Since the test statistic does fall within the critical region, we reject the null hypothesis. The p-Value Method There is a slight variation if we conduct our test using p-values. Here we see that a z-score of 2.5 has a p-value of 0.0062. Since this is less than the significance level of 0.05, we reject the null hypothesis. Conclusion We conclude by stating the results of our hypothesis test. The statistical evidence shows that either a rare event has occurred, or that the average temperature of those who are 17 years old is, in fact, greater than 98.6 degrees.

Challenges of gay people serving in the military Research Paper

Challenges of gay people serving in the military - Research Paper Example The USAF has worked over the years in alliance with many countries, building strategic partnership for acquiring and maintaining â€Å"access to foreign territories for operational purposes† (Moroney et al, 2010, p.xiii). The USAF has revised their Mission Statement during 2005 to conform to the needs of the time, and its present mission is to â€Å"fly, fight and win... in air, space and cyberspace† (Our Mission, 2012a). In order to achieve the objectives of their mission, the members of the Air Force uphold the vision of â€Å"Global Vigilance, Reach and Power,† which spans into the concept of â€Å"three core competencies: developing Airmen, technology to war fighting and integrating operations† (Our Mission, 2012a). USAF is an organization of high ethical values, and they function within the framework of three values that comprise the concepts of â€Å"Integrity First, Service before Self and Excellence in All We Do† (Our Values, 2012b). ... hip and members of this organization, while discharging their responsibilities, have to consider the interests of different stakeholders including the national government, the citizens, other friendly countries, and the overall interests of the international community in making this world a better place for humans to dwell on. Therefore, all personnel who serve the Air Force have to imbibe in them a high sense of integrity, moral, ethics, and other values that the organization upholds. Similarly, leadership, being the most crucial element in determining the right direction for organizations to achieve their goals, the role of leaders in upholding the tenets of USAF, becomes paramount. Thus, when the organization manifests even a slightest indication of any perceived deviation from its projected image in the public eye, the leadership will have to bear the brunt of criticism. Unfortunately, despite their elite status and the high degree of performance, leaders of the organization have come under the flakes of disapproval on allegations of discrimination against gays and lesbians. In this context, the sexual orientation of a person is his or her absolute right and no force on the Earth has any reason to question its validity. Similarly, there is no acceptable justification for discriminating people on the basis of their sexual preferences. Humans, in spite of their claims of being sophisticated, nurture certain notions, deriving from established norms, and categorize peculiar behaviors that do not fall into their definition of accepted way of life as taboos. Thus, they consider gay and lesbian individuals as deviant and outcast them from the mainstream society. When the society upholds the value of human rights to all, without any regard to the attributes of ethnicity,

Fast, global,and entrepreneurial; supply chain management , hong kong Case Study

Fast, global,and entrepreneurial; supply chain management , hong kong style and interview with victor fung - Case Study Example As Fung said, the best way is to breakdown the supply chain into small parts and then looks for a custom solution for each part. Another genius way of innovative supply chain management is having a custom value chain for each customer. Present production chains are tailored to suit a large market niche. However, as competition increases, market niches become narrower by the day. This raises the need to specifically tailor the entire supply chain to suit a particular niche. For example, in the computer market, a different supply chain management strategy would be needed for a tablet and a laptop. Another creative way of shortening supply chains and buying cycles is by embracing dynamism in supply chain management. Factors such as labor, cost of raw materials, and technology are changing every day. Therefore, it is important to consider adjusting the supply chain depending on the changes on these factors. For instance, many manufacturers have been moving production to China because of cheap labor. However, within the same country, labor is cheaper in Mainland China and hence manufacturers are also moving mainland in response to

Should teens in the United Arab Emirates adopt the British custom of Essay

Should teens in the United Arab Emirates adopt the British custom of taking a gap-year or one year break from studying bet - Essay Example The United Arab Emiretes is one such country that is considering introducing the program in its education system. This follows the advantages associated with adopting the program as has been cited in countries where the program is a custom. Nevertheless, some skeptics have criticised the program arguing that it adds no good to the students and should not be adopted. Gap Years-United Arab Emirates Introduction The term â€Å"Gap Year† for a long time had been associated with the western and European countries, particularly the U.K. and the U.S.. â€Å"Gap Year† refers to the time duration in which high school students are allowed some time off from academic work before proceeding to colleges (Griffith, 2005). Griffith (2005) argues that gap year programs are mainly created to allow students to have fun, travel, participate in community services, as well as for personal growth. Britain is one among the countries in Europe that has adopted this custom within its education curriculum. Griffith (2005) points out that about 660,000 U.K. high school leavers take a Gap Year before proceeding to colleges. This custom has also been adopted in the U.S. as well, where students are being allowed to take a gap year before they can proceed to colleges. ... This paper will examines the reasons why teens in the United Arab Emirate (UAE) should adopt the Gap year custom of Britain. To begin with, Haigler and Nelson (2005) argue that learning about the world is one of the best forms of education that a child can get. However, teens can only learn more about the world if they can have some time to travel. Despite the fact that gap years are not designed for travelling, Haigler and Nelson (2005) reveal that a majority of teens who take gap years seize the chance to travel to foreign countries. This enables these teens to have a feeling of peculiar cultures, which acts as lessons as they discover new things that they would not have otherwise learnt if they did not get the opportunity to travel. Therefore, allowing UAE teens to take a gap year will be beneficial for their personal development in exploring different parts of the world and learning new cultures, which is very good experience. Griffith (2005) argues that people only live once. Th erefore, teens should be given sometime off to have fun and enjoy themselves. This can only become a reality in the UAE is teens are allowed to take a gap year before joining high school. This is because taking a gap year will give them the opportunity to travel, explore, adventure, and discover more about themselves. In fact, reports indicate that thousands of British school leavers use gap years to have fun. The gap year program needs to be adopted by the UAE because it will give the teens the opportunity to learn more about themselves. For instance, gap years will enable UAE teens who have grown up in a structured family with clearly defined goals be it academic, sports, or athletics to be free to assess themselves.

Individual application paper Essay Example | Topics and Well Written Essays - 1250 words - 1

Individual application paper - Essay Example Which managerial ethics does he possess? On the other hand, I am the one with the problem. Alternatively, am I a perfectionist? All these questions do arise especially after Erick was elevated to that position of the general manager. Am not jealous of him but I think his actions are biased and unprofessional. This is because he usually hires his friends to work in the cafà ©, some of whom are not qualified. Furthermore, he no longer observes the training policies set down for the organization. Long before his appointment, we used to follow and respect the training policies of the organization. I think generally I don’t like Erick the manager. I do not know whether my dislike for Erick will create a negative attitude toward him or am just being biased. His style of management does not conform to the normal style of management which has been in existence since I joined Franklin group of companies. I do not welcome his tendency of hiring his friend to work in the restaurant because some are incompetent like Colleen. Take a scenario of an episode, which occurred last Saturday night, and you will agree with me. The policies of the restaurant stipulate that an employee cannot leave the cafà © at the end of the working period before being released by the manager. However, on the material Saturday, Colleen, one of the friends of Erick, the general manager, who was working in the restaurant as a waiter was to go home at 11.30 pm but was not yet released by the manager and she was still lingering in the dining room. Common sense dictates that as a worker in the restaurant and not yet released, you are entitled to work until the time the manager will officially release you. However, that was not the case with Colleen. To her, upon clocking 11.30 pm, she knew she was officially off. This clearly portrays how the training policies of the restaurants are no longer applied and the manager is not concerned even a little. Her behavior made me dislike her so much because

Death of a Salesman Essay Example | Topics and Well Written Essays - 750 words

Death of a Salesman - Essay Example After this paper, we will understand the goal of Miller to depict his charges to the country to be true and blatant. Background Death of a Salesman is a powerful drama that prosecutes the fundamental American values, in relation to the American Dream of material success. It may seem a little tame today due to constant individual self-analysis and critiques but it was relatively radical in its setting. America faced irreconcilable and insightful domestic tensions after the World War II. Although the war had apparently created an extraordinary sense of prosperity and security the American people, they became progressively caught in an apprehensive cold war with the Soviets. The spread of myths about a peaceful, regular and repulsively elated American life was strengthened by America’s relentless anxiety of the concept of Communism. America in general was not able afford social conformity and that the philosophical and cultural custom – booming and Last Name 3 prosperous l iving – championed. A Tragic Hero Major part of the play is told from the viewpoint of Willy, the protagonist in the story. The background of the protagonist life is shown in the analepsis – showing scenes in the present time with some characters on the stage and conversations only Willy knows about. His habit of talking to himself, pretending to have a conversation with his older son, Biff, concerns his younger son, Happy. In the opening of Act I, it is shown that Willy contradicts has a tendency of contradicting himself. He states that his son, Biff, is unsteady and very lazy but afterwards declares that Biff is anything but lazy. In these scenes, it gives the viewers a hint that Willy is his own paradox, which could have been caused by his aspirations in life and to his sons, particularly Biff. He is torn between achieving the American Dream of material success and his love for his sons, which is further explained in the story in the succeeding Acts. In so many ways , Willy has tried with his utmost might to achieve the American Dream. He acquires a home and a range of then-luxurious appliances. He raises his family and sails forth to into the business world with ambitions in exuberance. However, he has failed to achieve the fruits of the American Dream and passes the dream to his sons. Apparently, only Happy is the one fulfilling the so-called â€Å"Dream†. Biff tries so hard to buy the concept his father sells but it seems that he can only try so hard. He hops from one job to another, making him not able to steadily keep a 9-5 job. As a result, he ends up toiling lands and ranches, working with his bare hands to make a living, which for his father, is too far from what he has grasped from America’s sales pitch of the â€Å"American Dream.† In the play, this is beautifully portrayed through its structure – stream of consciousness. Willy Last Name 4 moves from one place to another in his house, with flashbacks of his past, and fantasizes conversations with different characters in the story. If the scene is in the present, the characters enter the room through the door in the left, abiding by the rules of the set. However, when the scene is about Willy’s visit of his past or his dreams, all of these rules don’t exist. Characters pass through the walls, making a dreamy atmosphere on the stage. This shows that the mental state of Willy deteriorates and his past and present moves in parallel to each

Individual application paper Essay Example | Topics and Well Written Essays - 1250 words - 1

Individual application paper - Essay Example Which managerial ethics does he possess? On the other hand, I am the one with the problem. Alternatively, am I a perfectionist? All these questions do arise especially after Erick was elevated to that position of the general manager. Am not jealous of him but I think his actions are biased and unprofessional. This is because he usually hires his friends to work in the cafà ©, some of whom are not qualified. Furthermore, he no longer observes the training policies set down for the organization. Long before his appointment, we used to follow and respect the training policies of the organization. I think generally I don’t like Erick the manager. I do not know whether my dislike for Erick will create a negative attitude toward him or am just being biased. His style of management does not conform to the normal style of management which has been in existence since I joined Franklin group of companies. I do not welcome his tendency of hiring his friend to work in the restaurant because some are incompetent like Colleen. Take a scenario of an episode, which occurred last Saturday night, and you will agree with me. The policies of the restaurant stipulate that an employee cannot leave the cafà © at the end of the working period before being released by the manager. However, on the material Saturday, Colleen, one of the friends of Erick, the general manager, who was working in the restaurant as a waiter was to go home at 11.30 pm but was not yet released by the manager and she was still lingering in the dining room. Common sense dictates that as a worker in the restaurant and not yet released, you are entitled to work until the time the manager will officially release you. However, that was not the case with Colleen. To her, upon clocking 11.30 pm, she knew she was officially off. This clearly portrays how the training policies of the restaurants are no longer applied and the manager is not concerned even a little. Her behavior made me dislike her so much because

MALARIA Research Paper Example | Topics and Well Written Essays - 1000 words

MALARIA - Research Paper Example The disease was first effectively managed from the early 17th Century following the understanding of Quinine by Jesuit Priests through their interaction with indigenous tribes of the New World. The cause of the disease remained unknown until 1880. That year Charles Louis Alphonse Laveran, a French army surgeon, became the first person to propose that the disease was caused by organisms he had observed in malaria-infected blood. Further discoveries over the course of the Century yielded that the disease were caused by Plasmodium species and was spread by mosquitoes. During that period, other antimalarial treatments were discovered. From the 1960s onwards, there were global eradication efforts conducted mainly through outdoor and indoor spraying of insecticides by DDT and other insecticides to control mosquitoes and other pests. However, this had detrimental effects on the environment primarily on the climate and on local fauna and increased resistance from insecticides by mosquitoes. In 2014, the World Health Organization (WHO) estimated that 1.2 billion people are at high risk of malaria. They also estimated that from 198 million malaria cases worldwide, the disease caused an estimated 584,000 deaths with Ninety percent of the deaths occurring in Africa (World Health Organization, 2014). Malaria in humans is caused by four Protozoan species: Plasmodium vivax, Plasmodium malariae, Plasmodium ovale and Plasmodium falciparum. Of the four species, the most common forms are P. vivax and P. falciparum with P. falciparum being the most deadly. P. falciparum contributes to 75% of reported cases and deaths and P. vivax around 20%. P. knowlesi causes malaria in primates. An infected female Anopheles mosquito is the primary host for the disease. On fertilization, female mosquitoes feed on blood to support egg development. By feeding on an infected person, the secondary host, the female mosquito is

Pepsi One Case Study Journal Essay Example for Free

Pepsi One Case Study Journal Essay PepsiCo, along with Coca-Cola, are two firms dominating the U. S beverage market with almost 76% collectively in 1998. This rivalry became more serious as PepsiCo released Pepsi One in order to increase its market. By properly applying the market audit, Pepsi One has succeeded in expanding the market, considered as a Pepsi core displays. Business structures of rivals, PepsiCo and Coca-Cola are virtually similar. As customers demand delicious products, firms have turned to marketing service companies, reducing their role as manufacturers. Its American operations have been transformed into sales and development markets. Innovation and technology departments are established, taking responsibilities of generating new products, packaging, and equipment. PepsiCo and Coca-Cola have the same business objectives which are strengthening brand image, expanding market, and beating their rivals in the beverage market, particularly for carbonated soft-drinks. PepsiCo’s marketing goal was to enhance customer’s awareness of its brand image, inform them about its new products, and reduce the consumer resistance to buy the products. In order to obtain these goals, PepsiCo has applied the market audit. Basing on the current results, it was founded that beverages with cola flavor witnessed a downward trend in sale as the customers were expecting a better tasting soft-drink. Hence, the concept for the new product was to develop a low-calorie drink that was similar to sugared soft-drink while avoiding the bitter aftertaste. Subsequently, by utilizing market analysis, particularly market segmentation and market targeting, the marketing department figured out who was going to be Pepsi One’s market. Pepsi One was then considered as a soft-drink for young men in their 20s and 30s who are afraid of the word diet and the bitter aftertaste. By conducting these tests, Pepsi believed their new product would reach a whole new audience. The role of marketing department in achieving PepsiCo’s marketing goals was undeniable since it is important to comprehend the market trend before launching a new product, the innovation and technology departments also had a significant role because being creative and to differentiate the products is markedly demanded in a highly competitive market. These departments advocated Pepsi One by using a unique marketing strategy to capture the market. At this point, the chairman of PepsiCo (1997) claimed â€Å"This is a real-time business, and we’re going to be a real-time company†. It is clear that Pepsi One flourished due to the contribution of these two departments. In conclusion, Pepsi One has succeeded in the soft-drink market. This is derived from understanding the market through market audit and using an appropriate market strategy. Pepsi One has helped its firm to gain the market and beat its rival Coca-Cola at low calorie soft-drink market.

Precast System In Malaysia Construction Industry

Precast System In Malaysia Construction Industry The world has currently been alarmed with the issue of environment and sustainability, and indeed the construction industry has constantly been worried by the increasing cost of building maintenance and lifecycle issues. Therefore, in the last decade, IBS was promoted to enhance the importance of prefabrication technology rather than conventional method. Industrialised Building System (IBS) can be defined as a construction system in which components or elements of the structure such as column, beam, slab etc are manufactured in factories, on or off site, transported, positioned, assembled and constructed into structure with minimal additional site work. Malaysian government has adopted the IBS since sixties and underwent great efforts in this field (Thanoon et. al. 2003). The early attempt to apply IBS in Malaysia was the two pilot projects, the first project was Pekeliling Flats in Kuala Lumpur in 1964 and this project was undertaken by Gammon/ Larsen Nielsen using the Danish System of large panels in a pre-fabricated system. The second project was Taman Tun Sardon project, Gelugor, Penang in 1965 and this project was awarded to Hochtief/ Chee Seng using French Estoit System (Din 1984). In Malaysia, Construction Industry Development Board (CIDB) has classified the IBS system into 5 categories as Pre-cast Concrete Framing, Panel and Box Systems, Formwork Systems, Steel Framing Systems, Prefabricated Timber Framing Systems and Block Work Systems. The advantages used of IBS such as the reduction foreign workers, less wastage, less volume of building materials, increased environmental and construction site cleanliness and better quality control etc. thus these advantages also enhanced a safe and more organized construction site, and reduce the completion time of construction. Unfortunately, the adoption of precast system in IBS still low in current state of Malaysia construction industry. 1.2 Problem Statement Industrialised Building System (IBS) was well known in many developing countries as it provides high level quality construction, more cost competitive, rapidly increases construction period, reduces dependence on foreign labour, reduces wastage environmental-friendly and maintains cleanliness at construction sites. The Governments IBS Roadmap 2011 to 2015 will increase the existing IBS content to 50 per cent in the private sector Malaysia. Till now, the usage of IBS content in the private sector is less than 10 per cent. The roadmap also plans to sustain the existing momentum of 70 per cent IBS content for the public sector. IBS Survey 2010 highlighted that the use of system formwork such as metal, aluminium, plastic etc. gained its popularity recently due to its flexibility, because it can be used in many projects, recyclable at many phase of construction and can be used in different types of design structure. System formwork is not dependent on economy of scale and commercially via bility (Kamar et al, 2011). However, the precast system plays a significant role in IBS, but the use of precast system still low. What is the perception and awareness to the adoption of precast system in Malaysia? What are the problems in the implementation of precast system? The quality of precast system is enough sustainable? Precast system inflexible to change? 1.3 Aim and Objectives The aim of the study is to analysis the implementation of precast system in current states Malaysia construction industry. To achieve this aim, the following objectives have been identified: To determine the benefits of adoption of precast system. To identify the problems on adoption of precast system. To determine the factors affect the standardized of precast design 1.4 Hypothesis Adoption of precast system can provides high level quality construction, more cost competitive, rapidly increases construction period, reduces dependence on foreign labor, reduces wastage environmental-friendly and maintains cleanliness at construction sites. 1.5 Scope of Study The scope of study will focus on the precast system of IBS only. Data collection will conduct in Kuala Lumpur and Selangor only. 1.6 Research Methodology Questionnaire 100 questionnaires will send by mail or post to developer companies, consultant practices, contractor companies and manufacturers in Kuala Lumpur and Selangor. The design of survey questionnaire includes several processes such as literature review on survey and IBS (precast system) itself. It is important to enhance knowledge in survey method. The questions provide primarily quantitative data, and are frequently used in confirmatory research. In determining the objective of this research, close-ended question was widely used as it could provide the answer in a scale format. Interviews Follow up interviews also were used in this research as a confirmation or to add more information on IBS (precast system) from the respondents. CHAPTER 2 LITERATURE REVIEW 2.1 Definition of Industrialised Building System In Malaysia construction sector, Industrialised Building System (IBS) is defined as construction system which components are manufactured in factories, on or off site, transported, positioned and assembled into structure with minimal additional site work (IBS Survey CIDB, 2003). IBS also defined as which all building components such as floor slab, column, wall, staircase and beam are mass produced either in factories or at site with well quality control and reduce on site activities (Trikha, 1999). Warswaski (1999) asserted that an industrialisation process is an investment in equipment, facilities, and technology with the objective of maximising production output, minimising labour resource, and improving quality while a building system is defined as a set of interconnected element that joint together to enable the designated performance of a building. An IBS is a continuum beginning from utilising craftsmen for every aspect of construction to a system that make use of manufacturing production in order to minimize resource wastage and enhance value for end users (Esa and Nuruddin, 1998). Lessing et al, (2005) defined IBS as an integrated manufacturing and construction process with well planned organization for efficient management, preparation and control over resources used, activities and results supported by the used of highly developed components. 2.2 History of Industrialised Building System Nowadays, the implementation of Industrialised Building System (IBS) is not new and not just occurs in Malaysia construction industry. The history of using IBS started in the United Kingdom housing industry on the mid of 1900à ¢Ã¢â€š ¬Ã¢â€ž ¢s, when IBS and other types of prefabricated construction system or technique were used to solve the shortage of houses due to the problem of widespread destruction of housing stock during the Second World War. The attention and adoption of IBS were getting more concerned in construction sector after the Second World War due to the need to quickly solve the critical shortage of houses. In Malaysia, the adoption of IBS began in early 1960s when Ministry of Housing and Local Government of Malaysia visited several European countries and evaluated their housing development program (Thanoon et al, 2003). In year 1964, our government had launched 2 pilot projects by using IBS. The first pilot projects with adoption of IBS in Malaysia was constructed on 22.7 acres of land along Jalan Pekeliling which included the construction of 7 blocks of 17 storey flats, and 4 blocks of 4-storey flats comprising about 3,000 units of low cost flats and 40 storey shop lots. The first pilot project was awarded to the Gammon/ Larsen Nielsen by using the Danish System of large panels in a pre-fabricated system. Afterwards, the government of Malaysia had launched the second project, a six block of 17-storey flats and three blocks of 18-storey flats at Jalan Rifle Range. This project was awarded to the Hochtief/ Chee Seng by using the French Estoit System (Din, 1984). A performance of comparison in term of cost, quality and productivity has been carried out between IBS and conventional construction method by referring on the two pilot project launched by our government. From the comparison in term of cost, it invented that the first pilot project was 8.1% higher meanwhile the second pilot project was 2.6% lower than by using conventional system for a similar type of building or project. For productivity or time frame, both projects required 27 months to complete, while include of the time needed to set up the recasting factories. In term of quality, the quality of both pilot projects was discovered well and better than the conventional construction method. From the performance of comparison of both pilot projects, it showed that the rival between the IBS and the conventional construction method. Today in the Malaysia construction industry, complete projects usage of IBS is gradually increasing however ità ¢Ã¢â€š ¬Ã¢â€ž ¢s still slow and not satisfied as forecasting especially in private sector. Although, the Construction Industry Development Board (CIDB) has been actively promoting and encouraging the implementation of IBS since a decade. In year 2003, the Cabinet Minister has approved the IBS Roadmap 2003 to 2010 with one of the key elements is to is to enforce the utilisation of IBS content for 30% for any government building project in 2004 and gradually increasing this to 50% in 2006 and 70% in 2008. Afterwards, The Governments Industrialised Building System (IBS) Roadmap 2011 to 2015 has approved which will replace the IBS Roadmap 2003 to 2010 and this new IBS Roadmap will more pay attention on the adoption of IBS in private sector building project. The main goal of the new IBS Roadmap is to increase the existing usage of IBS content to 50% in the private sector buildi ng project till 2015 in Malaysia construction sector which till now the adoption of IBS content in the private sector is less than 10%. The IBS roadmap 2011 to 2015 also plans to sustain the existing momentum of 70% IBS content for the government building project till 2015. 2.3 Classification of Industrialised Building System Industrialised Building System (IBS) is construction system or technique which components are mass manufactured in factories whether on or off site with well quality control, transported to assembled into structure so that can reducing the site activities. There are five main types or groups indentified and classified by Construction Industry Development Board (CIDB) are used in Malaysia construction industry (CIDB 2003):- Pre-cast concrete framing, panel and box system are the most ordinary type of Industrialised Building System (IBS) among other types in Malaysia construction industry. The elements are columns, walls, beams, floor slabs, 3D elements such as lift chambers, staircases, toilets and balconies, permanent concrete formwork etc. These elements or components are produced or manufactured in factories with well quality control and then transported to site for install or assembly. Steel formwork system are the most popular group which can to be used in various types of design structural and many phase of construction in our industry because of its flexibility and recyclable. Besides that, steel formwork system is easier for used and installation among other groups and offer a high quality finish. It suitable applied in tunnel forms, columns and beam moulding forms and permanent steel formworks. The elements of steel framing system are steel beams and columns, roof trusses and portal frames which normally used together with precast beams, column and floor slabs. In addition, this system is suitable for time effective and skyscraper construction project. Prefabricated timber framing system is normally adopted as timber frames, and roof trusses of a building. This system always has been used extensively in western countries housing developments. Furthermore, it offers a unique and interesting design while the rate of timbers is gradually increasing in nowadays. Nowadays, many of development building projects are used block work system such as interlocking concrete masonry units (CMU) and lightweight concrete blocks. The element of block work systems normally used as bricks in structures and interlocking concrete block pavement. 2.4 Precast Concrete Framing, Panel and Box System 2.4.1 Introduction Precast concrete can defined as elements or components are cured and manufactured in factories or plant environments with high quality control and then transported to site for installation and assembled into structure. The utilisation of precast system in Malaysia construction sector is not new, especially for rapid construction project with high accuracy, productivity and quality such as schools, hospitals, Light Rail Transit (LRT), Mass Rapid Transit (MRT), apartments, drain infrastructures etc. However, the application of precast concrete system still low as forecasting while government was actively promoting it. The industry chooses to use the conventional construction method and ignore the benefits of using precast system. The most common types of precast concrete system structural elements in practice:-

Dream Essay -- essays papers

Dream Money and Success: The Myth of Individual Opportunity The American Dream is different for everyone, though it is most commonly associated with success, freedom, and happiness. The concept of the American Dream seems to have dwindled from where it was in the past few generations. It has gone from success, freedom, and happiness to having lots of money and the nicest possessions. In today society we all hope and strive for this dream, but how many actually achieve the American Dream? Is it a reasonable goal that Americans should strive for, or is it a myth that only leads to self-destruction? Having a lot of money, a good job, and expensive possessions are all characteristics of this American Dream. Even though, many Americans seek to achieve all of these material possessions, how many can say that they are truly happy, once they reach this goal? There is no standardized description of being rich. Some people see money as the only way of measuring how prosperous one is, but is money the only way to achieve the American Dream? One can only have so much money. ...

Design of Gsm Based Power Management

Abstract Monitoring of power has been a neglected area in developing countries particularly, Nigeria. Most of these developing countries have always been facing the problem of irregular power supply not because they do not have the capacity to generate the required electricity supply but failure to manage or monitor power consumption by their appliances. The lack of power management result in the development of a GSM based power management system. This system allows monitoring and control power consumption by household appliances.The GSM technology is well deployed in most developed countries due to its features like easy interfacing with appliances via radio frequency, accessibility at remote area. In this paper, software and hardware were developed. The software allows the user of the system to request for an action from the hardware components. The micro-controller is connected with GSM and relays each of which controls its connected power outlets. GSM – based power managem ent is convenient, more secure, less costly and user – friendly for end user. It is very useful in the area of power management.Keyword: GSM, Power, Network, Electricity. Introduction Power management has been an area of neglect mostly in the developing nations of the world. Most developing countries have always been batling with the problem of constant power supply not because they do not have the capacity to generate the required electricity supply but because they have failed in their culture of management. Management has been an issue with developing countries. That is the main difference between developed countries and developing countries, Nigeria being a developing country, is not any better.It is also affected with the poor management virus and power is also part of the things marjoly mismanaged in this part of the world. Timo (2002) researches and studies have shown that Nigeria is one of the blessed countries in terms of natural resources but due to poor management culture we have failed as a nation in harnessing them properly, and for the resources we have harnessed we have refused to gain a total control over them. Often times, people consume power without being made responsible for it.Responsibility in this sense goes beyond the payment of bills which is being calculated by estimation which is done by the power regulating body the power holding company of Nigeria. In view of this problem, the power holding company of Nigeria which is the power regulating body of the country (Nigeria) tried to curb this power consumption mismanagement issue by introducing an electronic digitized meter which is pre-paid and it is called a pre paid meter. With the introduction of pre-paid meter billing system to consumers, their power consumption have changed and have increased tremendously.The billing system have became outrageous so there has been an issue of how to manage power by a household in order to be able to consume a specific amount of power so that bills will be strictly based on the amount of power consumed. Limitation This design is only implemented for a home that does not consume more than 200w of power. It has been designed to accommodate only four appliances whose sum total of power rating must not exceed 200w GSM Technology As mentioned by Timo (2002), GSM is widely deployed and is a growing technology supporting a number of new applications being used for it.GSM is a digital cellular radio system that operates on two frequency bands 900 and 1800MHz. It is a European standard but now has been globally accepted, that reduces the cost of manufacturing and increases the market target. Standardizations are still evolving and so far they have had up to two phases: 1 and 2. (GSM Technical Specification, 2007) This evolution has achieved higher operational boundaries to what was expected at the birth of the technology. Some of the excepted features of the system are: High audio quality and integrating. High level of security preventing fraud and boasting confidentiality. -International and intersystem roaming. -Low cost infrastructure and interpretability with existing infrastructure. GSM Architecture A GSM system as defined could be thought of as a combination of three subsystems: Base station subsystem (BSS), Network subsystem and operational and maintenance subsystem (Vijay, K. G. , and Joseph, E. W. 2009). Base station subsystem is a radio link subsystem and is responsible for management of connection including handovers of calls from coverage area (cell) to cell.BSS is formed by a combination of mobile set (MS), Base Transceiver Station (BTS) and Base Station Controller (BSC) several BTSs are connected and controlled by a single BSC. This single BSC is responsible for handover, radio link control and power control for transmission. ‘The network subsystem is the core of the GSM system. It controls mobility, switching and management of the subscriber. It consist of switching centre (MSC), Visit or Location Register (VLR), Home Location Register (HLR),Authentication Centre (AUC), and Equipment Identity Register (EIR).One MSC is communicating with number of BSCs, and therefore it is used for call setup, routing and handover between the two subsystems. Also for billing purposes MSC is in control’. (Siegmund, M. R. Matthins, K. W. and Malcolm W. O. 2005). The four data bases for control and network management are AUC, EIR, HLR, and VLR; they operate almost the same way. HLR is a database for mobile sets registered to a particular mobile network. And a MS is registered to only one HLR even if the network has many HLRs. This database is usually combined with the AUC. Together they are responsible for service profile and routine information.AUC verifies authenticity of the subscriber and provides the HLR with ciphering information for mobile transportation. VLR is usually combined with MSC and called MSC/VLR, provides location information to the servicing MSC. This is a da tabase of all roaming MS in a particular MSC, and database is updated as soon as a mobile set leaves the MSC. The HLR is notified of where the MS is, so that all the calls to that particular MS are re-routed correctly. This does not mean VLR cannot control call setup by itself, it has all the needed information and it acts like a moving HLR.EIR is a database that stores the identity of each MS. Each MS has a unique identifier called identity mobile equipment identity (IMEI). This database can be used to stop giving service to a stolen set. The operation and maintenance (OMC) subsystem is responsible for maintenance of the entire network and GSM equipment, therefore it needs to be connected to all equipment in the BSC and switching system. Also, communication with these equipment should be guaranteed so that at all times it can monitor and update the entire system.According to English, J. , Fielding, E. , and Howard, N. (2002), the network used to communicate is different from the on e subscribers are using; usually a fixed signaling network is used such as SS7, GSM network has also an optional part called short message service center (SMSC). This was developed after the realization that not only voice communication can be offered through network but also short message and data can be transmitted. Peter, H. A. (2007) defined short message as a message of less than or equal to 150 characters.The SMSC stores the sent messages until it can find the destination addressed in the message. The period of storing a message is dependent on the service provider. Fig 1 Overview of GSM architecture; Asha, M. (2006) Software Basically the response of the micro-controller to the signal or message from the GSM is being controlled through a program written in micro-basic which hardwired on the micro-controller. The user interface which allows the user to select appliance(s) to be turned OFF or ON was designed and coded in visual basic 6 languages.The choice of visual basic was d ue to its flexibility. This program communicates with the micro-controller by sending the option of the user (i. e. to turn on or off) through the one the messages from the monitoring phones to the micro-controller of which in turn effects the necessary action. The program was written in such a manner that the phone might require an administrator, which users’ personal can turn off appliances on which output he so desires to turn off at a particular point in time or allows automatically switches off appliances on ports according to priority.HardwareThis involves arrangement of several components which are integrated together to form a circuitry device that performs a function switching off and on ports which serves power to the following appliances. Working Operation of the Model The following are the components that constitute the block diagram of the model Fig. 2. Block Diagram of the Model Step-Down Transformer. Power is fed into the circuit through the mains and is step-d own to 12v which is the required voltage for the circuit. This is rectified using device and also filtered with the aid of a filtering capacitor.The essence of this is to convert the AC voltage from the mains to DC voltage because the micro-controller is powered by a DC source. The micro-controller requires just 5v to power, so the 12v is attempted using resistors (potential divider). Voltage Transformer This is used in measuring the voltage flowing through the appliance and is rectified using half-wave rectification and also filtered using a capacitor. The input impedance from the analogue signal must not be higher than 2km, the buffer amplifier is used to achieve this purpose. It has unity gain amplifier to ensure input is replicated at the output.The buffer amplifier consists of operational amplifier. Current Transformer This provides isolation and also steps down current. In practice, it is difficult to find a current transformer, so we made the primary side of a voltage transfo rmer to function as the secondary thereby making it work as current transformer. The analogue to digital circuit in the micro-controllers needs analogue voltage and not current, the current flowing is made to pass over a resistor to give a voltage that is proportional to the current flowing. This resistor is called the shunt resistor and should be as low as possible.This voltage measured is later converted to current through the aid of the code. Micro-Controller The micro-controller used here is the PIC16F877A type. It provides the following in the functions in the model. ? Digitization of both the current and voltage measured and the resultant power ? Multiplication of the measured parameters (current and voltage) to give power the current and voltage measure is fed into the micro-controller where the multiplier circuit embedded in it multiplies them to obtain power ? Conversion of binary digitals to BCD. The binary digits coming as output from the multiplier needs to be converted to BCD.The power that is being calculated is sent phone, and the program picks this up and compares it if it is within the limit of the power consumption that is allowed. If it is more than the limit, the administrators can switch off which ever appliance that is of lower priority to him or her. The phone might be put on automatic, which on its own turns off appliance based on its order of priority. Relay Switches When the computer does the comparison, it then sends a request back to the controller which in turn excites the relay that controls the appliance to be controlled, either to be turned OFF or ON.Seven Segment Display The BCD generated by the micro controller will be displayed on the seven segment display which eradicates the need for a seven segment decoder and its driver. Radio Frequency Communication between the phone and the microprocessor is achieved by radio frequency technology used by the GSM. Initial Testing and Setting of the Model The monitoring phone must be conf igured with the application used and it must support it. The application configured onto the GSM has a default number which will be allowed to communicate with the micro-controller.All the four appliances were set to OFF initially before they were being controlled by the GSM through the following steps. ? Go to the application from the mobile phone. ? Then mobile control menu from the application. ? Select mark or check on the appliance you wish to turn on. Software Implementation The operational implementation of the system is in software, meaning; its control is software based. The processor is programmed to be in continuous polling mode, meaning its operation is not triggered by an interrupt but rather continuously executing the code as long as it is powered.This kind of operation may be costly for non critical kinds of communication but good for real – time communication. As mentioned earlier that the starting of the system operation is when the GSM reads the message thro ugh reading RS232 port at the decided band rate, and convert it to BCD which the micro-controller understands. Hardware Implementation The implementation of hardware begins with the message received by the GSM phone which later converted to a BCD in form of tone and sent to the micro-controller. Microcontrollers in turn send signals to the relays to witch OFF or ON the particular appliances as the case may be. Sending Message to the Mobile Station Message could be sent to check the status and control the appliances from any other configured GSM paired with the base phone (i. e. connected with the circuit) Checking of the Status. To check for the status of the appliances from any distance, the steps to follow are the following: †¢ Open the contact option from the phone application. †¢ Go to the GSM contact to change destination number to defaulted number. †¢ Then go to appliance control. †¢ Type the request message using the format *MWM* status request# †¢ Pr ess sendThe status of the appliances will be automatically sent back to the GSM. Control of the Appliances from the Remote Area. The following steps must be followed when controlling the appliances: ? Open the contact option from the GSM application ? Go to the GSM contact to change destination number to the defaulted number. ? Then go to appliance control. ? Type the request message using the format *MWM* appliance number* action ON (1) or OFF (0) * acknowledgement# ? Press send. Performance of the Model The model built was tested by connecting four appliances whose sum total of power consumption was not more than 200w.The system worked perfectly well. Also we set the range of power consumption to 150w, this indicates that whenever appliances are connected to it and their sum total power consumption is more than 150w, then the user turns off any of the appliances or the system automatically turns it off or on. Conclusion and Recommendations From the design and the implementation of the system presented in this document, it can be concluded that GSM system could solve many of the challenges most developing countries are facing particularly the problem of misuse of power supply.Because of the flexibility and ease of the system design, GSM system could be adapted for any application ranging from control of appliances to monitoring remotely. Also, the high level of security of the GSM network is an advantage for securing data transmission; therefore this system should be implemented without fear of eavesdroppers for future this system can solve many technological challenges, for example a company manager could use his GSM set anywhere in the world and log data to his system allowing him to monitor power consumption in semi-real time to reduce cost.The system could be used in manufacturing industry, for example to monitor the consumption of power used by each equipment used for production thereby useful for cost benefit measurement. There are number of application s that could be developed with the system, and for further security measures, the system could be developed such that it connects to severance cameras, allowing the user to visually see his assets at anytime, anywhere. Also, it would be nice to develop the system such that it can convert the message into voice so as to accommodate blind users.As mentioned earlier that this system is not complex to assemble, and the fact that the GSM technology is everywhere means it can be sold at an affordable price. References Asha, M. (2006) GSM System Engineering. New York: Artech House. Charles, R. K. Morris, M. (2001) Logic And Computer Design Fundamentals. London: Prentice Hall. English, J. Fielding, E. Howard, N (2002) Professional Communication 5th Edition Maidenhead; Open University Press.GSM Technical Specification(2007) Digital Cellular Telecommunications System. London: Croom Helm. Peter, H. A. (2007): Pic 16C84 – Outputting To A Serial Device Baltimore: Morgan State University. Siegmund, M. R. , Matthins, K. W. and Malcolm, W. O. (2005) An Introduction to GSM. Boston: Arteer Honge. Timo, H. Javier, R. and Juan Meler. (2002) GSM, GPRS and EDGE Performance. New York: John Wiley and sons. Vijay, K. G. Joseph, E. W (2009) Principles and Applications of GSM. London: Prentice Hall. [pic]