Functional areas of Cadburys and Sainsburys Marketing :: Marketing, Business, Customer Service

Functional areas of Cadburys and Sainsbury's Marketing Cadburys marketing is very important to them, for example; every now and then, they send a sales assistant round the stores to make sure that the store has a big clump of the world famous purple â€Å"home colours† so that the Cadburys chocolate is well sold. Cadburys have released 3 posters this summer on the new range of bars of dairy milk. In 2003 they have released 5 successful posters which raised their profit margin. Over the years the way Cadburys and advertise their products has seen many changes. They're very important to Cadburys because they affect the way you think about Cadbury and their products. Cadburys look at information that has already been collected and recorded. This is known as secondary data. Cadbury also have a big website pictured below in which people can be informed of the business. Sainsbury's Marketing includes their online shopping website above and posters around the shopping malls, Sainsbury's also have a television contract with Jamie Oliver with the slogan ‘Making life taste better’. Customer services Customer service is the part of Cadburys that tries to make sure customers are satisfied with the good or service they are buying. Without customers Cadburys couldn’t survive. Cadburys treat their customers is very important. Customer services can be: Pre-sales services – services for customers before customers have made a purchase; After sales Services – services which are available to customers after they have made a purchase. Staff working in customer services deal with matters such as making sure that products are delivered on time, providing help if the